Have you been wondering why you are not getting enough clicks from the emails you are sending? Many other people are pondering the same question.

When looking at the engagement metrics, you will notice that the click through rate is critical. Last year, a survey was undertaken to find out what marketers felt was the best metric for tracking the email marketing results. 73% out of the 300 participants said click-through rates. The click-through rate also came top in marketing challenges.

The same survey asked their thoughts on how to increase the click-through rate. Read on to find out what they recommended.